A company’s performance in delivering Magento web developer services is directly linked to the approach quality they utilize. For over 13 years, we have been improving the eCommerce development process.
1. Business Evaluation
Every company has a unique narrative. Your target clients and audience are also distinct. As a result, our initial step is to get acquainted with your company strategy, clients, target audience, and outlets.
The more we know about your company, our creative approach will be more effective.
Having open communication is critical throughout this era.
In our opinion, it is one of the most significant aspects of a commercial partnership. If there are no unanswered questions, we have a reasonable probability of creating a website that meets its objectives.
2. Creating a Magento website
Planning for Magento web developer
The planning phase is when we conceptualize the facts and ideas gathered in the previous stage and lay out a strategy for the creative process.
This is the most excellent time to evaluate and make design, feature flow, content planning, and development choices. By outlining the website elements prior to design work, the team better understands the new Magento website that is taking shape.
Timeline and Project Evaluation
The project timetable is separated into high-level milestones, which generally indicate the completion of more extensive components or the launch of a website.
Short-term iterations exist within each of these milestones. Each iteration starts with a kick-off meeting, during which the previous iteration’s features are tested and reviewed, and a certain number of new features are selected for development in the next iteration.
Design research and planning
The experimental design process begins with thorough study and preparation.
We need to view, evaluate, and understand how visitors interact with your website to provide a smooth user experience. We utilize data from analytical tools to identify flaws and learn how consumers use the website.
Based on the information acquired, we are ready to begin wireframing. Wireframing helps us concentrate on the website content’s primary categories, site structure, and user flows.
Wireframes should include a depiction of every significant component of the final website. We utilize interactive prototypes that can be quickly shared with our staff and clients to facilitate comprehension.
2.2. Magento web developer
Designers create the aesthetic look of your future website by adhering to your visual identity. Design at Inchoo is not viewed as a standard usage of graphic design, concentrating only on the aesthetic component.
Our user-centered design methodology is intensive data crunching, research on people, and understanding how they interact with the web to present the information they want or need.
We also pay close attention to detail and adhere to industry best practices. Once the design phase is complete, the front-end development step may begin. Designers provide visual quality assurance throughout the project’s lifespan.
From the perspective of the users
By considering consumers’ perspectives and putting ourselves in their shoes, we achieve user-centered design, which is critical for the success of any eCommerce site.
With a highly contextual design mindset, we are creating user experiences that are simple to use to suit the requirements and wants of website visitors.
Design for all platforms and devices
More than half of all web traffic is now mobile.
All of those mobile users are prospective clients.
This is why we strive to provide the most significant possible user experience, regardless of platform, resolution, or device.
At Inchoo, design is about conversion rates and assist you in growing your company. We design aesthetically attractive eCommerce shops that welcome visitors and turn them into customers.
The final objective of the design process at Inchoo is to make the shopping experience simple and natural. So that people may concentrate on what is most important to them: enjoying the shopping experience from the comfort of their homes or on the road.
2.3. Magento e-commerce web development
We begin the development phase soon after planning because we want to construct an efficient procedure from the beginning.
During this stage, front-end and back-end developers collaborate to create high-performing Magento websites.
Continual testing throughout this phase ensures that everything is provided as planned.
Here are some of the concepts we use throughout the development phase:
Performance
The objective of creating a fast website begins on the first day. The answer to fast Magento is to design features and themes with speed in mind.
Best practices
We take great care to adhere to Magento website design best practices making the system readily expandable and upgradeable. Shortcuts in the development process are not an option.
Measure
At all times, we distinguish between assumptions and data-driven truths. Measuring the consequences of what we do is part of our working culture.
Customized solutions over generic extensions
Magento extension usage is a curse for your shop and your company. Poorly written extensions slow down the website, pose security risks, and slow down the maintenance process.
Keep things simple.
Simple is not always fast. However, simplicity might lead to more efficient fulfillment of your website objectives.
3. Expanding your Magento website
When a new Magento website goes online, the task is not completed. That is when we enter a new phase—your website’s development stage.
In it, we begin gathering new data on how users interact with the new website. Based on that data, we are establishing new targets for continued optimization in partnership with you.
The primary purpose of this ongoing process is to make the site easier to use and to make consumers happy and more likely to purchase more and more often.
When a new Magento website goes online, the task is not completed. That is when we enter a new phase—your website’s development stage.
We use the following tactics to acquire new consumers and retain current ones:
Search Engine Optimization (SEO)
In over 13 years of SEO for eCommerce enterprises, our customers have never been penalized by Google. The rationale is simple: we follow all of Google’s regulations and standards.
We take your website’s operation exceptionally seriously. Therefore, we do not rush things and instead focus on making steady progress.
SEO on-site
Every month, we concentrate on a different aspect of your website. We investigate anything that may have an impact on your SEO rankings. Titles, H tags, image alt tags, and content are all discussed in-depth, along with the all-important keyword analysis.
We then use our accumulated knowledge to draw conclusions about what should be optimized based on the findings of our inquiry. With this service, your website’s organic search income grows monthly, section by section.
Off-site SEO tracking
We check your new backlinks every month to ensure you’re not getting any harmful links. If we find any terrible backlinks, we will disavow them before you get in trouble.
3.2. Enhancing the User Experience
We use Google Analytics and other tools to make educated decisions about how to improve the user experience, increase conversions, lower cart abandonment, and cut down on bounce rates on your website.
We monitor user behavior across all devices to learn how customers interact with the website. Based on these findings, we offer forth some suggestions for changes and enhancements. We create and run split tests using a variety of tools to evaluate our and your ideas and decide which changes to make to the website.
3.3. Pay-Per-Click Management and Advanced Analytics
The difference between other PPC management services and Inchoo is that we specialize in eCommerce. We primarily deal with Magento eCommerce enterprises, allowing us to focus on what’s vital to you. This method will enable us to devote enough time to stay current on the newest tactics and industry standards in PPC management.
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