The synthetic fibers in false eyelashes give them their appearance. In addition, it adds volume to natural eyelashes. Attaching these eyelashes to the lash line will lengthen the natural ones. It provide a temporary lifting. However, there is the usage of several raw materials to develop eyelashes. In terms of material type, there are natural, synthetic, silk, and mink eyelashes.
The Growing Use of Men False Eyelashes
The adoption of false eyelashes has been increasing with time. Recently a trend influenced the guy lashes culture. The boys had to use false eyelashes and share their videos. Many YouTubers contributed to the challenge and shared their video on social media platforms. In addition, companies have also started innovating eyelashes for men and named them dude-centric products. UK-based brand Eylure recently expanded its portfolio to offer false eyelashes to men. Various companies have been innovating solutions for men grooming products. Fake eyelashes being one of them, got instant popularity. In addition, there were tenfold varieties available for men, from fine to discreet. Decorating eyelashes in men are nothing new. Even men used to curl their eyelashes just like women in ancient Egypt. Previous products that thickened and darkened eyelashes included dark kohl and essential oils.
Growth Factor
According to Astute Analytica’s report, the global false eyelashes market is forecast to grow at a compound annual growth rate (CAGR) of 7% during the forecast period from 2021-2027.
The growing rate of the market is due to the increasing awareness regarding less expensive and innovative services. Eyelashes surgeries might be the permanent solution to intensify the depth and length of the eyelashes. However, these solutions are costly. Nevertheless, due to their low rate, false eyelashes are widely adopted among the population.
False eyelashes come in various sizes. Also, many companies have started offering colorful varieties. Acelashes, Acelashes, ANR lashes, Ardell lashes, Blink lash store are some leading prominent companies in the market.
The Beginning of Colored False Eyelashes
The advent of multicolor eyelashes has fueled another trend in the market. However, there is nothing new in that. The craze for colored eyelashes began with Queen Elizabeth. Her reddish-golden hair influenced many to die their lashes even if it was toxic and dangerous. Previously, the process involved natural methods, such as crushing Berries and adding soot. Currently, there are hundreds of color varieties offered at different websites such as Amazon, eBay, Flipkart, etc.
Magnetic Eyelashes: The New Era
False eyelashes are attached to the lash line with the use of glue. However, these glues contain various harmful chemicals that could negatively affect the health of an eye. To combat that negative aspect, One Two Lash’s founder, Katy Stoka, discovered magnetic eyelashes. These false eyelashes were reusable and did not need glue to stick to the lashline. The magnetic eyelashes contain small magnets placed on the strips. These strips are placed above and below your eye line so that magnets attract each other and create fine lashes. In terms of safety, magnetic eyelashes are preferred more over traditional ones. For magnetic eyelashes, one does not need to use any adhesive that could harm the eyes.
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