The field of Marketing Technology , as with all other domains, is susceptible to constant change and development. In the absence of current developments in marketing leaves businesses behind and unable to benefit from competitive advantages in generating leads and draw in new customers. If you are Looking for a Good Digital Marketing Strategy then do Check Chainmarketing.co.uk
Let’s take a look at the latest trends in marketing in the following article:
1. Wearable technology integration
Let’s get started on with our list of the most innovative martech innovations that come from wearables. Wearables and martech integrations are new ways to engage with people and establish relationships with users. Smartwatches and other devices allow highly targeted ads such as those who are in search of an apparel shop will receive a message of one while passing by.
2. VR/AR-related content
VR-related marketing campaigns have been on the news in terms of marketing technology for quite some time. Adidas for example has launched one in 2017, which allowed users to follow two climbers live in the moment. The incorporation of virtual and augmented reality into advertising campaigns works well with consumers’ desire to value the shopping experience over the price of the item.
3. Big-data platforms to monitor in-depth and analytics
The influence of data on technological trends in marketing increases slowly. Through monitoring of performance on campaigns platforms, managers can monitor the efficacy of their content, and also track key metrics like Customer Acquisition Cost as well as Customer Lifetime Value and many more.
4. Programmatic ads
At the moment, marketers have a crucial part to play in creating the ad. Standard settings aren’t always the best which is why managers must alter the settings of their campaigns in order to create an effective campaign.
The US alone, programmatic advertising spending is expected to be closer to $100 billion by 2022. It is expected that the US along with the UK are likely to lead the way and hold the largest percentage of programmatic ads and trade.
5. Chatbots
In 2016 Oracle discovered that every second customer looking for 24/7 customer service. Reaching this level of customer-friendliness is next to impossible without chatbot implementation – another one from our top martech trends list.
6. Tools for marketing using Blockchain Marketing
Advertising fraud is a serious issue that marketers have to face. Studies show that marketing professionals are losing around $19 million each year due to fraudulent activities. To ensure you monitor the KPI of a campaign clearly and avoid letting your money to waste You should consider using blockchain to prevent fraud in 2022.
Blockchain technology allows marketers to provide consumers solid proof of their claims, too. For example, a platform based on blockchain keeps records that demonstrate the authenticity of the product as well as the location of origin.
7. Voice technology
Smart speakers are not a rare thing in contemporary homes. According to research that show the amount of voice assistants increased by 78 percent between 2017 and 2018, and has only grown in the last year. In the USA there are expected to be 135,6 billion voice assistant users by 2022, as per Statista forecasts.
8. Data management platforms for customer and customer data
Data platforms for customers are among the promising digital marketing technology trend of the next decade. In the coming three to five years, these technologies will likely to be enormous. Their market is predicted to rise to $3.2 million by 2023.
Since GDPR and the data protection regulations in California restrict marketers’ rights in data collection as well as data management and organizational platforms will become crucial to processing the insights that companies already have more effectively.
A further feature that these platforms are set to launch is lookalike modeling . marketers are able to use their the existing customer information to create customer profiles and find new target markets.
9. Omnichannel communication experience
Because new marketing channels are expected to emerge, and provide many ways to connect with customers, companies will have to create omnichannel content in order to maximize the power of each tool. In 2022, marketers’ strategies for marketing will be focused on bringing diverse experiences closer to one another.
Possible examples include:
- The convergence of offline as well as online.
Making use of mobile apps with IoT to help customers locate the perfect product in the store or notify customers about promotions is a standard procedure that will become more prevalent over the coming five years.
- Long-lasting customer journey.
Marketing managers need to put more effort into engaging with potential customers, and focusing on them through various channels of communication with various channels such as posts, video audio, posts.
- Brands will be more personal and focused on the customer.
Technology advancements allow companies to communicate with their customers in various ways. The rise of real-time video content, including Stories on Instagram, is going to require greater authenticity and humanization from companies.
10. Internet of Things
The final item on the list we have of MarTech advancement trends includes that of the Internet of Things concept. The major benefit of IoT is that it facilitates more effective interaction with the public.
5 major shifts will take place in the world of marketing following the widespread adoption of the Internet of Things:
Simple exchange of sales data.
A very vital measures for any business is the sales information. With data on the location, how and at what price your product is sold you can adjust your strategies to the market conditions of the moment. Smart devices capture and transmit this information directly to your business in real time. This technology lets you design efficient marketing strategies and enhance various indicators of your business;
Instant analysis of the consumer.
By combining and a combination of Internet of Things and CRM businesses can collect and manage customer information
Improved quality of service provided by devices.
With the aid of IoT devices, they will be able to auto-assess their life span and will make sure to order parts or replacements ahead of time that will help consumers save time and money, while manufacturers can monitor technical attributes and improve service speed;
Enhancing the effectiveness of advertising.
With IoT solutions, businesses can create more relevant advertisements which will dramatically increase the number of customers. Through the use by connected gadgets, businesses analyze data about every existing and prospective client. Examining the habits of customers as well as preferences and tastes can help create products and campaigns that draw the maximum number of buyers. In addition, ads are typically designed to appeal to the common consumer. IoT is, however, provides a personalized approach to each customer
SMM optimization.
When popular social networks such as Facebook and Twitter were created, a lot of marketers didn’t see them as a reliable working tool. In time the position was rewritten. Presently, all marketing managers of large corporations take note that if you invest at least a few hours per day using SMM and the business’s Internet traffic will significantly increase
