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The second step is to create a lookalike audience. Choose a lookalike audience that is close to your target demographic. If your target country is large, a 1% lookalike audience is suitable. For countries with smaller populations, you can try out a higher percentage. Monitor the data to see which size works best for your account. A narrow audience can hinder your performance, so try a smaller size.
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In addition to creating a profile, you can also use the “link” feature to link to your website. This will drive followers to your product pages or landing page. Make sure the landing page is mobile-friendly and contains easy opt-in fields. Finally, links in bio posts can direct your audience to your website or blog. Make sure that they have a clickable link to follow your links. These are the easiest ways to increase your Instagram followers.
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