Packaging is the first thing anyone sees when they receive a product. A good packaging design can leave ever lasting impression about the product and your services. There are many ways by which you can design your packaging. You can use Magento 2 Product Designer to customize packaging design. You can also enable your customers to design packaging with the help of Magento Web to Print solution. But designing packaging is not easy. You have to take care of multiple things. Here, we have mentioned three major steps to follow for packaging design.
Know Your Customers
Knowing your customers is most important. After all, they are the one who is making the ultimate decision of either choosing you or the competitors. Before you start designing, you must carefully analyze the customer profile. You must study what are the needs and wants of a customer. According to that, you can start designing packaging. Thus, it meets all their requirements and boosts customer satisfaction, increasing customer retention and revenue.
Line Up Your Printer
You are not going to print until the design is complete. However, you must think about that even before you reach that stage. Connecting with a printer will give you a better idea of printing costs. It will also offer you some information that can help you design and prepare files.
There are many things that you would like to enquire about like:
Dielines
The printer can provide dieline templates if you use a standard size label or box.
File-format Requirements
You must know the file format requirement. You must know if your printer needs a vector file or a layered file. You must also ensure if it needs cut-lines or not. Your Magento 2 Product Designer should supply a print-ready file. If you do not have the right software, you will not be able to open files. However, your printer will be able to. The Magento Web to Print solution will supply the visual mockups in multiple formats like PNG and JPG. You must ensure that you understand file types, so that it becomes easy for you to supply them to the right people.
Color Options
Different printers have different color capabilities. Some printers can match colors to any Pantone color. Whereas the less expensive printers have a limited color palette. So, you must choose a suitable printer as per your budget.
Competitor Analysis
To ensure your packaging design is sound, you must analyze your competitors. This would give you a lot of ideas. For this, you can visit the store and look at where the products will be sold. Here, you can see where exactly your product will be placed. Will it be placed on a shelf, hung from somewhere, or displayed in a checkout line. You can also take note of the brands that are displayed next to your space. You can examine the kind of style they have, the materials that they have used for packaging, and the size of the package.
Evaluate Packaging Design
Once you have all the packaging design ideas, it is time to examine them. Below are the few steps that you have to get through.
What Is Your Product All About?
Your packaging must convey what the product is about. If not, your customers might not spend money on it since they haven’t understood the product. Here, you must ensure that the packaging doesn’t confuse your customers. You must avoid misrepresenting your product in your packaging. You must ensure that if you are using photos on packaging, it must of the product inside it.
What Will This Package Look Like in 3D?
You must ensure that you have a mock-up for the design for both 3D and print ready (flat). This helps you to notice things which you wouldn’t otherwise. This is quite useful since many a times, an image looks great when flat; however, it looks terrible when constructed. The vice versa of this also possible. You can create 2D as well as 3D models with the help of a Magento Web to Print solutions.
Is Your Packaging Reusable?
This might be something optional. However, you must consider if the packaging of the product is reusable or not. For an instance, if you are selling gardening gloves, then you offer a box that can be reconfigured into a planter. This strategy is wise and functional.
Conclusion
Packaging designing is becoming significant across industry verticals. Hence, the use case of a Magento 2 Product Designer is also expanding, where businesses are empowering their customers to design their packaging the way they want. I hope the top three steps mentioned here helps you design your packaging in the best way.
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