What is that one strategy you can use to engage your audience, raise brand awareness, drive sales, and increase ROI? It is, indeed, content writing. But then, businesses do find it difficult to keep publishing high-quality content daily. With over 2.5 million blog entries every 24 hours, maintaining quality becomes difficult, which is why most firms have begun to outsource content writing services. Hiring blog writers for content marketing, though, is a tricky task. In fact, this is one of the reasons why most businesses fail. In this article, we’ll share 5 tips to hire blog writers to power your content marketing. But first, let us explain what is the role of blog writers.
Role of blog writers
Blog writers are in charge of developing, editing, publishing, and promoting content on websites. They have the ability to blend writing, researching, and marketing talents into one and, therefore play an important role in any brand and business.
Today, more than 90% of B2B companies utilize blogs to attract new clients and increase revenue. Also, blog-enabled websites obtain over 434 percent more indexed pages and 97 percent more indexed links than non-blog-enabled sites.
Why do you need a blog on your website?
Your company needs a blog to stay competitive, boost sales, consistently deliver value to your followers, and raise brand awareness. Not only that, the blog is also the key source of organic traffic to your website and serves as the foundation of your overall content strategy. Hiring a dedicated content writer for content marketing who are experts in their disciplines and understand how to create optimal content is a worthwhile investment that might dramatically increase your website’s ROI.
Important guidelines for hiring a content writer
A good blog writer is essential for a successful content marketing strategy. Here are five tips that businesses should consider before hiring:
Professional should understand your company and industry
When selecting a content writer, make sure that the individual is well-versed in the field in which your company operates. It is pointless to hire someone unfamiliar with the industry’s numerous terminologies and lingo. Moreover, in some industries, such as insurance and health/medical, disseminating incorrect information can be detrimental to your firm and lead to lawsuits. As a result, a writer must be familiar with your company’s products and services.
Basic knowledge of SEO
Your blog article writers don’t need to be SEO specialists, but they should understand the fundamentals of writing for keywords and optimizing material for search. Make SEO a point of discussion during interviews and ask them relevant questions. Also, it will be great if you could give them a sample to work on that includes researching and keywords. This will help you understand whether the writer truly understands SEO or not.
Fortunately, there are a plethora of SEO writing materials available online, so if you like a writer who has less expertise in this area, it’s feasible that with little research and training, they may rapidly learn the ropes and deliver what you ask for.
Make sure they are deadline-driven
Content writing is a deadline-driven profession. For your publishing schedule to remain consistent, your blog post writers must be able to produce content on time and with great quality. Even if you hire someone who is extremely talented but fails to meet deadlines, it will not benefit you, especially in businesses where you must offer original content on current issues every day/week.
Employ the services of a professional outsourcing firm
Finding the best blog writers for content marketing does not have to be difficult. There are outsourcing services in India that can match you with writers who meet your style and topic. This is a great approach to quickly and easily find the best blog writers for your organization without having to post an ad and search for yourself.
Hiring a desired candidate is now just a click away, thanks to globalization and technology. You won’t have to pay for their training or even hire them full-time. There are numerous outsourcing organizations in India that may assist you in hiring content writers based on your needs and requirements, such as full-time, part-time, or ad-hoc. This will allow you to save a significant amount of money that could otherwise be utilized to expand your firm.
Employ more than one writer
Relying on a single writer is risky since they can get a better offer and leave. They can also become sick and you won’t have anyone to fall back on. When you hire varied content writers, you also receive new material and different perspectives. Reading blog postings written in a variety of styles becomes more interesting for the readers. Also, it helps them gain trust with your organization.
Now that you’ve learned how to hire a skilled blog writer, consider the following advantages for your business:
• It will make your website more interesting – Blogs tend to drive in people who are looking for your products and services.
• Expert content development – You get expert content material at great costs.
• A high website ranking – Blogs help your website rank higher in SERPs because of the relevant keywords.
• Allows you to focus on your core business – When you have a dedicated blog writer for your website, all your focus can shift to the core business and to expand it.
• Assists with PPC campaign management – Blog writers can help you assist with PPC campaign and help you reach your target audience more easily.
Conclusion
Finding and successfully hiring blog writers is a time-consuming procedure. You must conduct research and be explicit in your requirements. Hiring a content writer is inexpensive and it can save you a significant amount of time and money in the long run. It’s worth it, especially if you can establish a long-term relationship. Hire a dedicated content writer for content marketing and save up to 70%.
