However, comprehending the outcomes of Facebook Ads is like learning a completely new language for the majority of people. Facebook has become such a strong medium for organisations, particularly when it comes to advertising.
When you look at the outcomes of your Facebook Ads, many of you will find a bunch of figures that don’t make sense and, to tell you the truth, aren’t something you’re concerned about. As long as the money keeps coming in from sales, that’s all that really matters. If you are going to make an investment in Facebook Advertising, it is imperative that you have a solid understanding of what the meaning of your outcomes is.
When you have a good understanding of the results of Facebook Ads, you have the ability to better manage your ads and more quickly accomplish your business goals.
From which campaigns are successful to the audiences who respond favourably, sales, earnings, and other related metrics, etc. You can get your hands on all of this information in this article shared by the top social media agency in India; all you have to do is learn how to read it!
Facebook Ads Results Made Simple
1- Analyse Results on a Campaign Level
Your goal will be front and centre in the “Campaign,” which will also provide you with an overview of performance. What do you hope to accomplish through the use of a specific advertisement? Video views, clicks, conversions, and transactions, among other metrics, are all important.
2- Review Advert Sets
As soon as you have decided what you want the campaign to accomplish, you may move on to configuring the following aspects of the Ad Sets:
- Audience – who are your advertisements going out to?
- Location – what nation, state, or postal code are you targeting?
- Placement – where will your ads be shown? Examples include Facebook, Instagram, desktop, mobile, and other platforms.
- Spending plan – How much money do you plan to spend each day or overall for the course of the campaign?
- The timing of the campaign, including when it will start and when it will end.
When it comes to split testing, each ad group should have its own distinct audience so that you can make meaningful comparisons between the groups. When one audience performs better than another, you can also alter budgets appropriately so that they are more equitable.
The ACTUAL Advert
The advertisement is, in fact, the very last thing to be created, yet it is the one that the public sees. We recommend having one advertisement for each advertisement set so that it is simple to read the results and make adjustments.
When everything has been set up in this manner, reviewing the outcomes of your Facebook Ads will be a much simpler process.
The following are the most important things you should be on the lookout for:
1. Goal:
Objectives, such as clicks on your website, views of your videos, and purchases: What are your results?
2. Reach:
It refers to the total number of people who have viewed your advertisements. Although you won’t see benefits right away by doing this, it is a wonderful way to raise awareness of your company.
3. Link Clicks:
The number of times a link was clicked on is another measure that I constantly check to see if people are going to the website. One objective of many of the advertisements that we run is to entice visitors away from Facebook and onto your website, where they can engage in conversation there.
4. CTR (Click Through Rate) :
In general, a click through rate that is greater than 1 percent is amazing. Reduce the amount of information you provide, and it will become clear that individuals aren’t interested in learning more; as a result, you should modify your text, your offer, your call to action, your audience, etc.
5. CPC, or “Cost Per Click,”:
It will vary, but in the end, you’ll be able to determine how many website clicks a customer needs to make before making a purchase. If your cost per click is ten dollars and it takes ten people visiting your website before you make a sale of a thousand dollars’ worth of stuff, then you are in luck. In a similar vein, if your CPC is $10 and it takes 10 visits to your website to make a purchase that only costs $10, then you need to examine this!
6. Performance:
Before I lose you all, I want to remind you to glance at the Performance tab when you’re in the Facebook Ads Manager. You have the ability to segment the results in a variety of ways, such as by viewing the locations where individuals are, the devices they are using, their ages, and so on. Always useful for getting a quick overview, and you can export these results to study more with your team or agency at a later time.
The outcomes of a Facebook ad can be difficult to comprehend at times, but the following advice should be of some assistance. Please get in touch with the facebook ads agency in India right away if you have any questions about the Facebook Adverts Management Services that we offer.
