As more businesses try to reach consumers who are on the go, SMS is becoming a more crucial component of successful multi-channel marketing. But because so few digital marketing companies offer SMS as a core service, their clients might miss out on customer communications and higher ROI.
Mistakenly, businesses think that mobile marketing necessitates a significant investment in applications, prevents individualised, targeted communication, and lacks robust research to justify ROI.
Access to mobile communications is actually more simple than is often believed, and reaching mobile customers (both those with smartphones and those without) may often be done as easily as sending a customized, targeted text message. Building a brand in homes throughout the world requires the ability to send two-way SMS messages to mobile users, provided that consumer privacy is safeguarded by regulatory requirements for opt-in.
We’ll discuss why SMS should be used in a communications mix and how it can be used as part of a multi-channel strategy for engaging with customers throughout the customer lifecycle in this post. Below are some of the key benefits of SMS marketing in businesses.
Immediate, direct channel
One of the fastest channels is SMS; with a read rate of 97% within 15 minutes of delivery, you can be confident that your time-sensitive communications will be viewed relatively immediately. When paired with other well-liked channels like email, an impressive 45% of SMS advertisements yield a profitable ROI, which may reach over 50%.
Versatility
Big things do, as they say, come in little packages. SMS marketing provides countless options in a little, 160-character package. Just a few applications for businesses include the following:
- Welcome brand-new clients.
- Remind clients of future invoices and provide a simple means of payment.
- Schedule, confirm, and change appointments.
- Conduct flash sales.
- Give VIP clients special discounts.
- Send shipment updates and order confirmations.
- Support for technology.
- Distribute client satisfaction polls.
- The possibilities for engaging clients with text messaging app marketing are limitless once you start thinking about concepts.
Customizable
SMS marketing enables you to interact with clients depending on their known data points and preferences, such as how frequently and how they would want to be contacted. The more you customize your messaging to your audience’s preferences, the more satisfied they will be with your brand.
Privacy
Consumers are most concerned about zero-party data privacy, and marketers have had a difficult time adjusting to new restrictions on data sharing between applications. With SMS marketing, you have a great chance to collect zero-party data—information that a consumer has voluntarily and directly shared with a business—which you can utilize to better tailor their experience.
Little opposition
Despite almost everyone using text messaging, most businesses still don’t use it as a tool for marketing. Because there is less competition for clients’ attention here than there is in a location like their inbox, it is easier for you to stand out and attract their attention.
Affordable
SMS marketing initiatives that are cost-effective are less expensive than conventional marketing and promotion methods. However, they have the potential to generate a far larger return on investment because of how flexible and adaptable they are. And unlike something like a TV or streaming ad, where there’s no way to tell, you’ll have a far more detailed picture of each campaign’s effectiveness thanks to the data you can gather through SMS marketing.
Data-friendly
SMS marketing enables you to collect a plethora of behavioural data, such as the kinds of messages customers read and click on, in addition to consumer information like communication preferences. This aids in the improvement of subsequent communications and ongoing performance optimization.
Appealing
Customers enjoy receiving marketing messages through SMS, especially when such messages are tailored to the receiver. When a consumer provides you their mobile phone number, it’s a significant act of confidence; therefore, employing SMS marketing effectively is a significant chance to increase customer happiness and solidify brand loyalty.
SMS Marketing suggestions
Connect to Other Channels
By taking into account how it integrates with your other channels, use SMS marketing as a component of a unified communications strategy. For instance, a purchase made on your website might then result in text message shipping alerts, or a support request that starts as a text message might transition to a call with a live agent. SMS is wonderful because it effortlessly supports these smooth transitions.
Divide Up Your Market
It’s crucial to tailor your SMS communications to the recipient or recipients so that they are most effective. We’ll examine search engine optimization in this case. Imagine that you own a New York SEO business and that you only want to promote to clients in the New York area. By using segmentation, you may divide your whole contact information into smaller groups according to targetable characteristics like geography, age, job title, or even the kind of vehicle they drive.
Be obedient
By adhering to all consent and compliance best practices, you can be sure that your SMS marketing is legal and compliant. The three most important ones are to obtain your consumers’ express consent before texting them, make your terms and conditions crystal clear, and make it quick and simple for them to opt out at any moment.
Pay Attention To Branding
Don’t pass up the chance to use SMS for brand building in addition to the promotional message or information you are sending via text. To maintain your brand top-of-mind and to prevent aggressive, sales-heavy messages, include the name of your organisation in your text.
Make Two-Way Communication Available
Customers want to be able to text companies in addition to receiving messages from them. However, a lot of companies don’t keep track of or reply to incoming text messages. This is a huge chance that was lost. Instead of only serving as the sender, use SMS messaging as a platform for two-way conversation.
SMS marketing has advantages over phone marketing
There are numerous various marketing tactics that companies may employ to connect with their target market. Short messaging service, or SMS, is a common technique for sending marketing messages to customers’ phones. Why, though, SMS marketing? Compared to other forms of marketing, such as phone calls or emails, it provides a variety of benefits.
Less expensive
Generally, sending is less expensive than making calls.
Utilizing SMS marketing typically costs less than using phone calls. Additionally, virtually all marketers that use text messaging for business reported that it helped them generate income, with almost 60% citing significantly higher revenue production.
May be quickly and simply sent to several recipients at once
The capacity to reach a huge audience is one of SMS marketing’s main advantages. Additionally, the desire in receiving SMS messages from your clients exists. According to a poll, 91% of customers are interested in subscribing to business texts.
Enables companies to track customer interactions and evaluate outcomes in real time
Being able to track your outcomes is crucial when it comes to marketing. Businesses are able to achieve that thanks to SMS marketing. Businesses may know how many individuals received the message, how many opened it, and how many replied using SMS tracking.
In comparison to other marketing tactics like phone calls or emails, SMS marketing offers many benefits. Texting in business has a seemingly limitless list of advantages, including lower costs, an easier way to reach a wider audience, and a higher chance of receiving a response. Additionally, companies may monitor reactions in real-time to see what is and is not working. SMS marketing is a fantastic choice to take into consideration if you’re searching for a fresh marketing approach.
