Many factors can influence customers’ perception of your brand, including the custom packaging design of your products.
Packaging is directly related to customer perception and can tell a story and set the tone for how your brand will be represented. A modern and clean look for your product packaging will make all the difference.
Your product packaging can say much about you in just a few seconds. Customers often judge the quality and value of products by their packaging. Another essential advantage is proper packaging. It can help you sell more and stand out.
Although the packaging may seem minor, many retailers neglect it until the last minute. Packaging is an essential part of your marketing and service strategy. It is not something to be taken lightly. This post will help you choose an attractive packaging design to represent your company and maximize sales.
Critical Factors About Product Packaging
The packaging design is complex. Many factors come into it: color, images, and shape. It is essential to do your research before making any decisions.
Understanding four crucial factors will have a significant impact on your box design. They are:
Know who your audience is. To design packaging that appeals to your audience, you need to know your target audience and what they are looking for in a product. For example, many men will not reach for a pink bottle because it is not their natural preference.
You want to create the correct associations. What do you hope people will think of when they see your brand? This is where you need to think about your audience.
Your visual branding is already established. Are you familiar with your brand name, logo, or website? It’s best to choose custom packaging that complements what you already have rather than working against your brand.
Find out what else is happening in the market. It is essential to see what your competitors are doing. Knowing what standard you’re following is vital to finding a design that stands out. It’s okay to keep things the same. If consumers want a shampoo for plastic bottles, you might reconsider resisting.
What are the Types of Product Packaging?
Depending on the product you sell and how you plan to bring it to consumers, you may need three types of packaging. Let’s take a closer look at each.
Product packaging is essential. You can immediately protect the product you are selling by packaging it. You can think of packaging for shampoo, candy bars, or even the box for the jewelry you sell. Product packaging includes labels and tags attached to the respective products.
Immediate product packaging will likely be the main focus. What will motivate customers to buy your product if they see it on a shelf? Both functionality and aesthetics are essential.
Outer Packaging
How do you ship products to customers? Do you use boxes, envelopes, or another method? Can distribute shelf boxes to sell candy to small boutiques or local merchants. What do those boxes look like?
The product’s outer packaging is in which your products are delivered. This is especially important for transportation. This packaging often includes branded envelopes, stickers, and mailer boxes. This lets you make a lasting impression on the customer when they open the package.
Inner Packaging
This covers everything inside the outer box or envelope, even if it is not the product. These could include packing peanuts or shredded paper, mailers that keep everything in place, pamphlets or instruction booklets, and many other items.
Practicality is the key here. How do you ship a lotion bottle and ensure it doesn’t break? You can protect the item by wrapping it in paper or cloth and taping it in shredded paper.
The brand all these items, giving them a uniform look that makes your brand more professional and established. You also have complete control over how your customers receive your product.
Product Custom Packaging Design Tips
There are some things to remember when designing your product packaging. These are:
Product Name: What is the name of the product? It should be on the custom packaging.
Purpose of Product: It could be a simple slogan or a label section that describes what the product does.
Instructions: For example, clothes can only be washed by hand. You can also sell camping gear only suitable for specific weather conditions. This information should be included in the product.
Pictures include brand logos and other specific information the designer has created for the product.
Labels & Barcodes: Depending on your product, some industries or locations may require such information. Double-check your packaging to make sure you enter the correct information.
Essential Information: You will need to ensure that the information is visible on the packaging.
Branded Packaging
The branded packaging process involves some stages. Let’s take a closer look at each.
Discover Market Trends
Do your research before making a decision. Understanding your target audience, market trends, and the message you want to convey through your product packaging is essential. This is where market and competitor research will be necessary. Creating them is a good idea if you don’t have buyer personas.
Select the type of product container you prefer
Before making other decisions, you must determine what kind of product box you need. There are many options available for product custom packaging:
- Corrugated Boxes
- Kraft Boxes
- SBS Cardstock Boxes
Understand Your Requirements
Once you’ve chosen the product boxes you want to use, you can start looking at all the other items you might need.
Consider how the product will travel from your store to the customer. A regular slotted container, such as a box made with corrugated, is required. What else do you need to ensure everything arrives in perfect condition and the product is protected?
You may also need branded tape. You may have standard product boxes that would benefit from a custom box insert.
Consider all of this and create a list of everything you need. This list will be crucial as you move forward.
Design
This could be a one-time expense where you hire someone to design all your packaging.
This stage will help you decide on the color scheme, images, and overall aesthetic. Your product description should be clear so that anyone who sees it on a shelf isn’t confused. Be sure to include all information on the packaging, including lot numbers and safety information. If you don’t remember the first time, you’ll have to start over.
Many printing companies offer packaging design services that can streamline the entire process. You tell them what you need, and they will handle all the technical logistics. You can also explore graphic design packaging services through marketplaces like Upwork. Many talented designers can create visually appealing custom packaging designs.
Feedback
Once the project is complete, it will be sent back to you for approval. You must review it carefully. Double-check all copies. Make sure it’s what you expect.
Get feedback after you have the final designs. Reach out to peers in the e-commerce and retail industry for feedback. Or, ask friends who have similar tastes. Ask members of your target audience if you can. Their opinions will be needed when purchasing the product.
This is a significant decision that can take time, so be sure to do your research before placing an order.
Find a Printing and Custom Packaging Company
Once you’ve completed the packaging, you can find a printer to finish the job. Many printers allow you to make a prtotype before ordering the whole lot. This is a great way to make sure everything is running smoothly.
Conclusion
Packaging design is a complex process, not to be taken lightly. The packaging design process can make or break your brand. Thinking strategically about your options is essential. Packaging that is both cost-effective and visually impressive will be best. It will also stay true to your brand and what your audience expects to see.
