A digital experience platform (or “DXP”), a subset of enterprise software, is composed of an integrated set of core technologies that facilitates the development, administration, and distribution of digital experiences across a wide variety of digital touchpoints. They are designed to assist businesses in their digital transformation efforts and, ultimately, to enhance their customers’ digital experiences. DXPs might be a single product but more often consist of a set of interdependent products. Some of the functions of a digital experience platform include content management, e-commerce, personalization, and experimentation.
Marketing channels like websites, social media, and commercials, as well as consumer touchpoints like customer service and e-commerce platforms, are all places where businesses may benefit from DXPs’ assistance. It provides a framework for businesses to digitize their processes. It gives its customers seamless interactions, and in making use of client data to obtain useful insights. Marketers rely heavily on DXPs because of their ability to seamlessly integrate consumer data into multiple phases of the customer journey. It provides a robust feature set that enables marketers to coordinate individualized experiences across many channels and touchpoints.
DXPs have evolved from traditional content management systems (CMSs) and hence have certain features in common with web content management software and digital asset management software. On the other hand, DXPs support most of the development for a company’s final product, website, or portal, in addition to content management and asset tracking.
It need a few basic features in order to fulfill their primary job of providing omnichannel experiences, but they have a lot of flexibility in terms of the functionality they can offer. Hybrid or headless CMS software, personalization software, marketing automation software, CRM software, data management platforms (DMP) software, digital analytics software, various translation, and localization tools, and other assorted content management software are all part of the puzzle.
Points to Consider When Picking Up a DXP
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Link Your Needs and Objectives
It’s simple to be distracted by the latest and greatest features and gimmicks. However, your firm has specific needs. Verify that the features and functionalities you seek haven’t just been added because they are the latest and greatest fad. Instead, you should aim for attainable outcomes while also grasping the role that particular technological requirements will play in getting you there. It’s also helpful to break your needs down into distinct segments. Which features are really necessary right now, and which can wait?
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Check With the Professionals
You don’t have to do your research on the main technology providers since there are groups that do it for you. Analyst firms like Gartner and Forrester often publish lists of the best companies in various digital service markets, including user experience, e-commerce, content management systems, and more. All of which should factor into your research strategy. Sitting down with any of the analysts, you may inquire as to how Drupal might serve your purposes:
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Inquire Plenty of References
You will want to see precedents for success, of course. Requesting specific examples and references allows you to go very specific in your inquiries. Inquire about the companies you’re considering working with for a case study similar to the one you’re looking at. Ask them to provide you with an example of a firm that has succeeded in your field, with your use case, or by catering to customers like you. The ideal technology partner will understand your needs and deliver relevant use examples in your language.
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Assess the Ecosystem of Vendor Communities
When considering potential solutions, it is critical to factor in each vendor’s partner ecosystem and integration capabilities. However, software shouldn’t be used in isolation and should be able to communicate with one another. When making a technological choice, it’s essential to learn as much as possible about the software’s user base, support resources, and the companies that integrate with it. For instance, Drupal is open source and offers industry modules and distributions, it can be easily integrated with 3rd party systems like CRM, CDP, and DAM. On top of it, Drupal comes with strong community support.
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Make No Concessions
Personal connections are a place where compromise is unacceptable. The same holds when selecting a provider of software or hardware. You should go elsewhere if you anticipate having to settle in terms of speed, quality, pricing, or support. Instead of settling for a provider that compromises on either speed or quality, go for one that offers both.
Whether I Really Need a Digital Experience Platform?
Prioritizing the digital user experience would come as the best option for you. This holds more accurately in uncertain times; the last recession would be the best example to consider. In 2007-2009, McKinsey & Company and Forrester studied digital experience-centric businesses. They further came to the conclusion that those who put money into improving their customers’ experiences witnessed three times the growth.
Further, when the cloud use for the months of March, April, and May of 2019 are compared to the same period in 2020, it was noticed that customers that have been utilizing cloud infrastructure for more than a year have seen the benefits of digital investments. Both average engagement and average conversions increased significantly from 2019 to 2020. With engagement increasing by 70% and conversions increasing by 43%, respectively.
In times of uncertainty, it’s clear that putting the customer first is the best course of action. Spending money on digital is essential; that’s not even a question to wither about. Investment strategies and target markets are definitely to be thought about. Therefore, a DXP may be the right choice for businesses that believe in customer-centricity. Want your business to explore the realm of digital experience platform services, Srijan would be the best and most reliable option for you to get in touch with.
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