The basic purpose of websites is to offer information to the users regarding some product, service, or concept. It is intended to boost their knowledge and understanding regarding and give a try to the product, service, or idea to maximize their benefits. A call to action (CTA) button is used to prompt the users to take action desired by the site owners.
The call to action will not grab users’ attention and serve the purpose if it does not stand out from the regular content or information. Including strong and actionable commands or wording for the call to action is necessary, but it is not enough. You should pay special attention to its design and make sure it prompts users to click on it.
Keep scrolling down this article to explore and learn call to action button design tips, and ideas beginners should follow and give a try to maximize their gains.
Top 6 Tips to Design CTA Button Perfectly:
A call to action is necessary to direct the users about the next step they need to take to reach their goal. If you miss adding this, it can even make your users quit the site and move to that of your competitors. At times, the call to action button fails to grab the attention of the users, even if it is right in front of them. Sticking to the basic design tips can help you avoid such mishaps.
Here are some of the major tips you can follow to design your call to action button perfectly and enjoy a high conversion rate.
1. Use Bold Color:
The first and foremost tip you can follow to design a perfect call to action button is the use of bold colors. You should essentially use bold colors for CTAs as they stand out and grab user attention immediately. Lighter colors have a high probability of going unnoticed, so avoid them. However, make sure the content is readable even through bold color. Some site owners even hire a professional company for web design in Dubai and let experts design CTAs perfectly for higher conversion rates.
2. Pick Suitable Font:
One of the basic tips beginners should follow for CTA button design is using a suitable font. Most site owners believe using a unique and less common font for the call to action will make it stand out more. However, it does the inverse. The unique font may limit the readability and prompt website users to ignore it or even fail to understand it. Therefore, it is crucial to use a simpler and clearer font that is readable to increase your click-through rate (CTR).
3. Keep the Text Bigger:
Another significant tip for designing call to action button is keeping the text bigger. The beginners specifically tend to ignore this point and use the same font size as the general content on the page. You should essentially keep the font of the call to action a few points bigger than the regular text, so it stands out. Moreover, if you are including multiple CTAs on your page, you can keep their font size different to stress the importance of one over the others or repeatedly remind users.
4. Place It Strategically:
Another significant call to action button design idea beginners should follow is placing it strategically. The position of the call to action matters much more than you can ever realize. If you are offering some promotion or sale, you can add a ticker in the header and include CTA to gain the attention of the users. Moreover, you can place them in the middle of the page while ensuring it does not seem abrupt. Most importantly, do not hide it in the lower bottom corner of the page, as some users might not even scroll there and skip the click.
5. Consider Mobile Users Too:
Another important call to action button design tip for beginners is to consider mobile users too. Even in this time when almost ninety percent of site traffic comes from mobile users, site owners neglect mobile-first design. You should ensure the call to action button is perfectly sized for mobile users and does not cover the whole content. It is also essential to ensure the call to action is not at the bottom of the long page, as the users might quit the site before scrolling down until the end.
6. Show Click-through Results:
The last tip beginners should follow for designing the call to action button is showing the click-through design. You can make the button or icon change the color once the users click on it. For instance, the color of the button can go one shade lighter than after the user clicks on it. It boosts the satisfaction of the users and lets them know the action is complete. You can even hire expert web designers from SpiralClick to take care of the call to action design and other aspects to grow your site traffic and popularity.
Is your CTA button design perfect?
It may seem perfect, but it is not if it does not ensure a higher conversion rate. You need to work on its design and wording, too, to get desired results. If you are not professional in designing the call to action buttons, outsource it to experts in the industry. Feel free to contact professional web design companies like SpiralClick to help you design CTA buttons perfectly and enjoy a higher click-through rate (CTR).
