The very first thing is ROI, and then there is everything else.

Driving website traffic is a tough egg. How to attract internet users to your site is tricky, but necessary when a search is the main driver of internet traffic. A website must be search engine optimized while providing rich and informative content that will be useful to your business’s ideal demographic. OSS Digital World is an innovative digital marketing agency that helps you to grow in search engine ranking with an effective plan based on the best SEO Audit of your Website.

Optimizing your website with on-page and off-page SEO practices helps increase organic traffic by implementing specific attributes on your website that search engine crawlers would consider worthy of authority, which in turn moves you higher on search engine results pages.

Keyword Analysis

This is where tools like Google Webmaster Tools and Pro Rank Tracker come in handy. When looking at keywords, there are a few main places to focus:

• What keywords generate the most traffic (current winnings)
• What keywords are you targeting but not doing well, and can you realistically rank for them?
• What keywords can you find that could act as “easy wins” to drive traffic right now?

Most keywords should fall into one of these categories. When you find the keywords that generate the majority of your traffic, you’ll often see not only the ones you were targeting but others that may have been completely unexpected or are bringing in traffic from a single blog post that wasn’t heavily promoted. These are the keywords you want to push to get more traffic.

In addition to the windfall, look for those long-tail keywords that may have much less traffic, but also much less competition. 100 people may not seem like a lot of traffic, but if you rank for 100 simple keywords that each brings in, you will get 10,000 more website visitors per month. Not too shabby. You want more of these.

Finally, if you’ve been targeting keywords that you’re just not making progress with, it’s time to take a realistic look at whether or not you can rank for them and if they’re worth the effort or if it’s time to pour resources into more likely wins.

Competitive Analysis

Between Moz and Ahrefs, you’ll be able to see;

• What keywords your competition is ranking for
• Who they’re getting links from
• How they’re beating you.

Analyzing who you are competing against is essential. This can help you find out

• Which keywords are realistically out of reach
• Which keywords your competitors are enjoying (and they may be easily accessible ones that you’ve missed)
• Who you could be getting links from to help you beat the competition.

This competitive analysis should influence every single decision you make moving forward with your campaigns because this information is absolute gold.

Technical Analysis

Technical analysis is extremely important because the user experience of the website makes all the difference when it comes to SEO. Is your website mobile friendly? Is SSL installed correctly? Missing pages or redirect problems? This only scratches the surface of the technical questions that are really important.

Test your site’s loading speed (it should be under 2 seconds), check that Google is getting your site’s XML Sitemap, and watch out for duplicate content (including meta tags!). The technical issues may seem small compared to the books written on on-site and off-site SEO, but it’s a part of the program you don’t want to screw up!

Page-Level Analysis

The goal of this analysis is to ensure that everything is properly optimized. Great content is important, but it still needs to be optimized in the right way to be effective for SEO. This means that the keyword is in the title, in the meta description, in the first few sentences, and in the last sentence.

In addition, the URL must be clean and optimized, and the photo must have alt tags. Finally, take advantage of internal linking, but make sure it’s done correctly (see the linking section for more information).

Content Quality Analysis

Focus on the basics first: your content should be original, written at a native level of knowledge, and should be useful and informative. Determining what causes content quality can be difficult, and unless you’re a professional writer or editor, consider hiring one for an honest audit. Judging your own writing can be extremely difficult, which is why writers in the publishing world have editors at all levels. While this may seem like an exorbitant cost, it’s a great way to ensure that they get a fresh set of eyes to look at the content, compare it to the competition, and give you an honest answer as to whether or not it’s really high quality. don’t stay as long as you think.

Beyond this nebulous notion of quality, posts should be easy to read, fun in style, and longer is better. All of these should be part of your content analysis.

User Experience Analysis

To be sure, you need to rely on Google Analytics. The two main stats you want to look at are our bounce rate and average time on site. Bounce rate refers to the percentage of people who leave a website after visiting just one page. Ideally, you want it to be lower, although it doesn’t have to be too low – if you’re at 98% then that’s a problem.

The average time on site is large. It’s exactly what it sounds like, and apparently more engaged visitors stay longer. This is a particularly important statistic for SEO and is an obvious way to measure user experience with your website. The better the experience, the better your overall situation is when it comes to SEO.

Complete Link Profile Analysis

There is no doubt that links are one of the most important factors when it comes to search engine optimization. The tools you use should focus on;

• The type of backlink
• the number of links
• Relevance of links to your site’s niche
• Keyword anchors used, and more.

Backlinks from other sites are important, but there is no denying that some are much more important than others.

Some highlights to look at:

• How many backlinks are coming from relevant websites in similar areas?
• How many authority websites are linking to your site?
• What is the % distribution of the keywords? (Generally, you want 80% URL or brand/website name, 10% keywords, and 10% other)
• Variety of link types
• Flow of trust

A note about internal links: This is the only time all links should be direct anchor keywords. Don’t be crazy, don’t mix it up. If you are internally linking to a post about keyword A, the internal link from another post should be tagged as keyword A.