Signs If you have a business with a physical location, commercial signs are the perfect way to distinguish yourself, stand out from your competition, and, above all, attract customers.
It is without a doubt, the most effective way to show the essence of your company and corporate identity to the world.
Help your marketing strategy
In this sense, we pose several questions: How does your premises look from afar? Do you have sufficiently striking signs to capture people’s attention? With colors that follow the graphic line of your company?
If there is something clear, it is that to have top-quality finishes, it is essential to go to qualified professionals with the necessary experience to guarantee the most optimal result.
In our post today we tell you the importance and advantages of commercial signage and how you can get the best commercial signs.
Advantages of commercial signs
showiness
Whether your business is located on a busy street or if, on the contrary, it is located on a quieter street, having a good commercial sign on the facade will help you stand out and make people know your place from afar.
Identity
Related to the previous concept, commercial signage is capable of offering us a very important characteristic: being recognized. Yes, the fact of having Trade Show Signs that perfectly follow the graphic line and the identity of your company will make it possible for anyone to recognize and remember the image of your business anywhere in the world.
Differentiation
Business signs are the best way to stand out from the competition. Especially in those commercial areas with a larger target audience. It is a primary issue that will help you achieve your business goals.
The signage of shops and businesses helps in the communication and marketing of your company, as it reinforces the advertisements and other marketing variables that you have. In the same way, it enhances the image of your establishment more effectively.
Types of commercial signs
Large full color screens
This sign model is mainly used to display information about your business in full color and with high quality. It is ideal for the promotion of your services, or offers, or to offer some other informative aspect.
Unlike printed vinyl, they are an economical and very versatile option. Of all the signs, it is the one that has the most applications: it is placed on shop windows, doors, walls, etc.
Illuminated signs
These types of signs are especially in demand for the exterior signage of a business.
They can be found in all kinds of materials and shapes and bring light to your façade when night falls. The simplest would be a methacrylate or PVC lightbox with vinyl cut letters. But there are also more complex options, such as translucent methacrylate letters or die-cut metal, wood, or methacrylate plates.
corporeal letters
Made of methacrylate, wood, or metal, they have basically raised letters that can even have lighting.
neon signs
Available for both exterior and interior, and even to manufacture signage.
streamers
These types of signs are another good way to display information to customers. They can contain information on one or both sides. The most common are usually square, rectangular or round.
vinyl cut
Unlike printed vinyl, they are an economical and very versatile option.
At Rótulos Sg we are a leading company in the sector, specializing in all types of corporate signs for your company.
WHAT TYPEFACES TO USE FOR BUSINESS SIGNAGE?
Typography is one of the essential keys to creating attractive signage, whether you are designing a sign, or preparing print advertising or posters to distribute and/or hang. For that reason, we are going to analyze some of the best fonts to use in signage and achieve the effect we are looking for on the client.
The importance of choosing good typography for business signage
When we design a poster, it is very important to do it in a way that we can attract the attention of the potential audience that we are looking for.
This means that we must carry out a design that is attractive and that invites you to read all the details.
Types of interesting fonts that you can use
We have prepared a collection with six types of very interesting fonts that we are going to be able to use for business signage:
Avenir Next Pro, a clear and direct typography
If what you are looking for is a typeface that is clear, direct and that also draws attention from the first moment, Avenir Next Pro is undoubtedly a more than interesting option.
Years later, Akira Kobayashi decided to join Frutiger with the aim of launching a new design based on the original, which managed to achieve great success at the end of the 2010s.
Bodoni is classic and clean
The fantastic contrast between the thin and thick lines makes it a letter that is very easy to see, with a very elegant and refined touch.
Burtons, a classic text with great impact
Undoubtedly one of the key typefaces for those who want to create a direct impact and with that unmistakable classic touch of Burton’s typeface.
Elegant, retro, and with a great capacity to attract attention in a multitude of businesses of different kinds.
Gourock, with a modern touch inspired by the 90s
Fantastic design that surely reminds you of some other video game from the 90s.
It is a typeface that defines itself, is very creative, and is highly versatile.
Matrix, clarity, and impact
It is direct, clear, fresh, and also light, capable of making up the entire poster by itself.
Download the Naive Line typeface
As you can see, using one typeface or another for business signage can mean a drastic change in the design, thus being able to better target each sign to the public that will be most interested and, therefore, we will achieve attract our business.
