If you are thinking of SEO or search engine optimization (SEO) most likely, you consider Google. However, even those who wish to make a profit selling on Amazon need to consider the functions and the optimization of a ranking and search algorithm.
The algorithm, known as A9, decides the product to display at what rank in the results of an exact search query. The placement of the product will depend on the degree to which a product is sold on Amazon.
1. Importance of Amazon Marketing
If you’d like to be successful on Amazon You must be aware that the mail-order business is more than just an online store that is merely a simple one. Amazon is dominant in the lucrative market. Within the United States, the market shares are close to 50.
So, should you need to buy something via the Internet in the US it is difficult to get anywhere else than Amazon. Naturally, it attracted sellers who make use of their own Amazon Marketplace, which is available to all, to run their businesses.
Amazon currently has greater than 2.1 million retail stores around the world that have at least one item on sale. Six million are registered! In the end, there’s nothing left that’s not on Amazon. This is not just the products, but as well the brands.
Amazon is the Google for all products
In the end, Amazon is now the first source of information for customers when they’re looking for a product. No matter if it’s an actual purchase or if you simply want to collect data first.
According to research conducted by Ibi Research, a research institution Ibi Research, on average 34 percent of buyers begin their research on Amazon. Google, however, on the other hand, ranks in third with 15 percent following the stationary market.
Amazon SEO is and is important for performance on the trading platform, but also because Amazon is the biggest online retailer and most profitable online marketplace world however, it is also because the way people search for goods has changed.
Moving away from Google and towards Amazon. Amazon is the no. one search engine for product searches in the world today.
2. Google SEO vs Amazon SEO
There are many parallels in the optimization of search engines for Google and Amazon that will become evident over and over again throughout this article.
The most important thing they have in common is that they are driven by the same principal aim: to satisfy your customers to the greatest extent possible.
In this context, Amazon refers to customers as they are not marketplace sellers, but rather, the customers who buy the items.
Why are both companies so much about customer satisfaction? The only way to ensure that customers are satisfied is for Google as well as Amazon to maintain and possibly increase the market shares they hold.
If both of them succeed in convincing clients of their capabilities will they continue to flock to them? This is after all the primary prerequisite for the primary business’s economic objective to make the maximum amount of profit.
Check out this guide to know the differences between Amazon SEO and Google SEO.
3. What is how does Amazon algorithm A9 function?
Before we move on to things, let’s have an in-depth look at the A9. The Amazon algorithm lies at the center of the search engine for products. The vast majority of Amazon customers make use of the search option in the header, not the navigation using the tree of categories.
Because the behavior of clicks is similar to Google The one that is at the top also prevails on Amazon. If you know this algorithm and its rules, you will be able to better make your product listings more optimized for it.
4. Amazon Marketing Ranking Factors
After having a better understanding of the ranking factors briefly we now wish to examine the factors that require optimization and the best way to boost the effectiveness of sales and ranking. The factors that determine ranking can be classified into indirect, direct, and performance-oriented aspects.
Direct ranking factors
- Product Title
- The attributes of the product
- General Keywords
- Product Description
- Product Images
Indirect ranking factors
- Click-Through Rate (CTR)
- Time on site
- Conversion rate
Performance factors
- retail price
- accessibility
- delivery cost
- Customer service
Important:
- Sales Rank
- Product Reviews
- Ratings
- Amazon Prime
- Return Rate
5. The fight to win the Amazon Buy Box
Amazon SEO not only aims to increase the rank of its products but also get Amazon’s Buy Box. This is the box at the top of the page’s detail, where the majority of orders are processed by Amazon.
That’s precisely why that Buy Box so lucrative. The field that has the huge “Add to Cart” and “Buy Now” buttons can only be controlled by a single seller.
Particularly sellers that do not sell their goods on Amazon but are resellers, must be aware of the buy box. For instance, Samsung Galaxy S9 Samsung Galaxy S9 is logically available from a variety of retailers.
Since there is only one listing that can be made on Amazon for each product or, more specifically, for each EAN (barcode) that means all these retailers are competing for the buy box.
