These content writing tips are aimed at beginner content writers (or even just beginner writers) who want to make money from their words. Content writing is a great source of income as it is a difficult skill to learn that not everyone can do. If you can figure out how to do it well, you are ready for life.
What is Content Writing? Content writing is the skill of writing engaging, interesting, useful content that serves some sort of secondary commercial purpose, such as raising awareness of a product, getting email signups, or driving traffic to another website. Types of content writing include articles, emails, social media captions, and more. If you are a beginner or fresher in content writing and want to learn this skill join the online content writing course From Ws Cube Tech.
Content Writing Tips for Beginners
These nine content writing tips will help any beginner understand what content writing is, how to get started and what to keep in mind.
1. It’s not an ad.
This is the biggest misconception regarding content writing. Many people believe that this is a small-screen advertisement. Thin-screen ads have a name, and that’s copywriting.
Content marketing typically reaches a readership at an earlier stage in its buying cycle. Instead of persuading someone to buy, you’re usually persuading them to do something simple like sign up for a mailing list or download a free resource.
2. Get into your reader’s mind.
Content writing is designed to entertain, solve a problem, engage or inform a reader. You can’t do this if you don’t understand your reader.
Let us work through an example. Maybe I’ve been hired by a client who sells cat toys to create materials that allow readers to sign up for their mailing list. What’s the problem with this reader? What is their lifestyle? What are they googling? I try to create content that speaks directly to that person.
3. Do your research on your clients.
If you’re using my method of attracting freelance clients, it’s also important to understand who hired you, or who you’re targeting to be hired by. It lets me create content that fits their branding and style, and they’ll be happy with it. No matter what content writing format you go for, the client should always be your secondary concern (after the reader!).
This is a fine line. A customer wants you to go for a tough sell. A reader clearly doesn’t want to be bombarded with an ad when they thought they were reading something useful. By better understanding your clients, you’ll be able to write content that makes them happy, while keeping the reader at the top of the priority list.
4. Write compellingly.
A lot of content writing tips focus on the mechanics of the content, as I did for the three tips above. Does your writing answer a reader’s problem or question? Will your customer be happy with what you produce?
But the best content writing tips go beyond that. They help you create compelling written content. If your content writing ticks all the boxes for “good content writing” but not in the boxes for “good writing” then no one will read it.
5. Consider SEO.
Google is getting better at de-gamifying Search Engine Optimization, which will be required for content growth in 2022 and beyond.
6. Most writing best practices apply to content writing as well.
Good content writing = good writing, as I mentioned earlier. Many of the best practices that help with good writing will also be good content writing tips to help you improve your work.
7. Make it web-friendly.
It is important to understand that any content writing will be used on the web, not in a physical book. Your content writing should be easy to search and rank (SEO) for Google, but also easy to parse and digest on screen for a reader.
8. Have fun.
The last content writing tip I have to offer is to have fun. If you don’t like writing, you don’t enjoy different types of writing or don’t optimize your writing for different audiences, you probably won’t be a good content writer.
Content writing is not a plan to get rich quickly. You have to work hard and learn a lot of new skills. If you’re not having fun, it’s not for you.
Content writing should be an enjoyable exercise in crafting exceptional writing that solves a problem and is useful to the readers. Enjoy it!
Also Read: 7 Creative Social Content Ideas Sure To Engage Your Community
