SEO is a serious traffic channel in online marketing, and it serves many purposes for the success of your business. Today, the use of SEO can even contribute decisively to how successful a company is. Thus, it is no longer up for discussion whether SEO is worthwhile at all. Here at American Web Designers, we know the value of good SEO content, and we’d love to share them with you. The following key points briefly summarize the advantages of SEO marketing presentated by American Web Designers.
Reason #1: Top rankings get a high reach
Every entrepreneur likes to hear a high reach in online marketing. We SEOs actually prefer to talk about visibility. But well, the fact is that whoever ranks in the top 3 positions on Google & Co. receives the most clicks from users and thus the most traffic. In many cases, it is even the case that users only click on the first search result. First-class rankings of relevant keywords of yours are therefore all the more important!
Reason #2: SEO offers everyone a chance
Whether the small shop next door, a medium-sized company, or an international corporation – everyone can position themselves in the search engines with their website. Because with an optimized website that is geared to user needs, smaller, regional companies or online shops that specialize in a particular niche also rank and can thus compete against Amazon, Zalando & Co. SEO also offers new providers the advantage of becoming visible online, no matter how much budget is available.
Reason #3: The user already tells you what he wants
Another reason why SEO is important? The user already tells you what he wants. So, you don’t have to convince him that he needs your products, because the user already knows that. You just have to be present with the right product or service. Customer acquisition couldn’t be easier!
Reason #4: Through SEO you generate the highest margins
Do you also offer your products via Amazon or other platforms? There, too, you can generate a lot of valuable sales. Only if the user is already looking for your product on Google, is it not more profitable for you as an entrepreneur if he also buys in your online shop?
The margin is highest for you in your online shop, as you have no taxes on the external platform there. At Amazon, the sales commission and storage fee can be up to 30%. So, guide the users who are already looking for your product on Google into your own shop through top positions. You benefit the most from this!
Reason #5: SEO is sustainable
An optimized website promises long-term success. Unlike advertisements that disappear as soon as you do not deposit a budget, a good website remains. Good content that optimally answers users’ search queries can bring high-quality traffic to your website for years to come.
Reason #6: SEO is cost-effective
SEO is not always cheap, but cost-effective. Because the investment is worth it. While you pay for ads per clicks or sales online, these costs do not apply in SEO. Here you invest exclusively in qualified employees and their time capacities. Search engine optimization is one of the most cost-effective marketing channels. This is mainly due to the fact that organic search hits are free traffic. Especially in connection with paid Search Ads (e.g. B. Google Ads) or other online marketing channels, sustainable search engine optimization forms a cost-effective online marketing strategy. Because unlike paid advertising, traffic does not collapse completely if you reduce the budget.
Reason #7: All marketing activities benefit from an optimized website
An important part of search engine optimization is the user-friendliness of a website. Good usability also benefits other measures in online marketing. After all, your advertisements or posts via social media also lead users to your website. Especially with advertisements, you want to keep the user on your website and sell your products. However, if the user does not find his way around and cancels the purchase, you have still paid for the click.
Reason #8 SEO strengthens the image and brings new customers
SEO is particularly interesting because of a very special aspect: it increases visibility, and not only at the moment of the search query. Due to the long-term orientation of SEO, seekers are increasingly coming into contact with the company, brand and product name. It is precisely this form of brand awareness that is a decisive success factor.
Have American Web Designers already been able to convince you of the SEO advantages? Then you can get started right away!
