It is impossible to peak at your business without promoting it on social content. However, promotion does not mean doing an aesthetically-brilliant presentation of your products. Your community needs to be involved in your business.
However, engaging your community on social media requires innovation and the latest methods. Therefore, we created this guide of creative social content to ensure that you do not get lost in the sea of standard practices that everyone is using. Your social media marketing venture will see tremendous results through these ideas as they are proven and tested. So, without waiting any further, let’s get straight into these.
7 Creative Social Content Ideas Sure To Engage Your Community
Engaging a community is not easy; therefore, you need to bring your A-game to create social media content. Let’s have a look at the top 7 creative social content ideas.
A Social Wall
A social wall is the best way through which you can provide an upward surge to your business. A social wall is the perfect integration of your business on social media and website. What exactly is a social wall?
A social wall or social media wall for events is a unique real-time representation of user-generated content in texts, photos, and videos created around your business on various social media platforms like Instagram, Facebook, Twitter, and Pinterest.
Integrating a social wall on your website is a terrific way to create a sense of trust around your customers. This is because customers look to get a vote of confidence before buying a product, and social media wall through previous customers provides them just that.
A Daily, Weekly, Or Monthly Series
Create a series that allows you to regularly communicate with your fans and followers. You can create a habit among your audience to look forward to seeing specific content from your company by consistently giving relevant content.
You can start the week with your business’ stories series. Then, every Monday, you provide motivation and resources for the next week. Finally, on Fridays, you can wrap off the week with a collection of highlights and content from your company on social media.
A Social Media Takeover
Takeovers put someone else in charge of your social media accounts for some time, usually 24 hours. For example, giving your social media account to an influencer or celebrity with a large audience is an excellent approach to presenting your business in front of new people. It also injects a sense of novelty into your account if you’re running out of ideas. You can even delegate your account to someone else in your workplace to spice up your feed.
Consider potential acquisition targets such as business partners and industry contacts. Since the goal of a takeover is to gain visibility, pick someone whose audience demography is similar to yours.
Conduct “Ask Me Anything” Series
An AMA (ask me anything) series is a great way to educate and engage your fans. AMAs are Q&A sessions where you can contribute your knowledge, experiences, and insights.
AMA meetings can engage audiences and marketers, sharing success stories and personal obstacles.
You get to show off your side through AMA, revealing the person behind the business. As a result, you increase brand awareness without being assertive about it. In addition, you gain a better understanding of your audience’s concerns and interests.
Conduct A “This Or That” Poll
A great way to pick the brains of your audience. You flaunt two of your products through the “This or That” poll and know about your audience’s choices. This method has two clear benefits,
- The audience gets engaged in your social media activity which enhances your social media presence.
- You get insights about your products which is gold, as you can create your products around your customer’s choices which would boost your sales.
Collaborate With Other Brands
Co-marketing benefits both parties. Two companies join hands on a campaign or piece of content, such as a webinar, ebook, or special offer. Each company is exposed to the audience of the other.
Because it’s so simple to coordinate your efforts, social media is the ideal medium for co-marketing campaign ideas.
Look for brands that aren’t competitors yet have a comparable target audience to work with.
Highlight Your Customers
Highlight your customers by starting a campaign that reveals your customers instead of retweeting others who mention your company.
For example, you may establish a customer of the week programme that recognizes your most devoted supporters and rewards them with swag or a prize.
Many companies use case studies to promote customers. Such studies show admiration for organizations that use your products. Still, they also present prospective clients with social media ideas that they may use.
The more you show your clients and followers that you appreciate them, they will likely share your content and promote your brand.
Wrapping Up
Social media content is the powerhouse that every brand needs to enhance their overall presence both on social media and off it. We are confident that these creative social media content ideas would boost your business from every possible angle.
Create a social media wall using Taggbox. Taggbox is the leading user-generated platform and social media aggregator tool with brilliant customization, moderation and personalization features.
