Emailing: an essential ally for your commercial prospecting Of all the marketing levers. Emailing remains one of the most effective in the event sector. It allows you to reach event organizers and maintain a relationship with your contacts. However, to be able to benefit from these advantages, Digital Marketing Agency Mohali it is important to know how to analyze each of your shipments. Discover in this article the practices to apply that will allow you to optimize and succeed in your campaigns as well as our practical sheet on the indicators to monitor the performance of your emailings.
1. Improve the content of your campaigns
Compared to other digital marketing operations, emailing is not the most expensive lever. However, if you want it to work, setting it up takes time. It is therefore important to maximize your chances of results to allow you to increase. The commercial opportunities that you could generate through this channel. But how ?
- In an emailing, it is important to take care of two essential points: the subject of your email and the content.
- To optimize the subject of your email.
- Ask yourself this question: will my subject line encourage recipients to open the email.
- You can also build on your previous email campaigns that have had the best.
- Open rates by always looking to improve the subject of your message.
- This must be worked with the greatest attention because it will allow you to maximize your opening rate.
- Without opening, no chance of generating clicks!
As for the content, it has a direct impact on two indicators: the click-through rate and the unsubscribe rate.
You must present rich content and be consistent by proposing a graphic charter. In the image of your activity/site and this must remain the same to create a common thread in your communications by email. Taking these two indicators into account will allow you to judge the quality of your content, if your contacts find it interesting, and therefore, to know if your sending has served your objectives.
You can therefore optimize all your results by analyzing the performance of your campaigns and thinking about how to improve.
2. Send your email campaigns at the right time
The third reason to spend time analyzing your performance is to check the best times to send your email campaigns.
If you want to address a professional clientele. It is better to favor sending in the morning (10 a.m. is the most common time) but do not hesitate to capitalize on the off-peak periods. When it is easier to capture their attention, such as lunch time or commuting.
However, there may be exceptions: some professions have slightly staggered working hours or days dedicated to meetings. It is therefore always interesting to carry out tests.
3. Identify who clicked and where they clicked
Who says analyzing the performance of a campaign, also says tracing the links that specifically attract your contacts. evden eve nakliyat İstanbul
Analyzing the clicks on each of your content, new commercial brochure or a specific offer for example, Digital Marketing Agency Mohali will allow you to determine the centers of interest of your contacts and therefore to convert them (form filling, request for documentation, incoming call. ..).
- If a person has clicked on a particular service offer and often clicks on the same formula that you offer.
- It may be relevant to send them a personalized brochure or to set up segmented emails and therefore dedicated to the needs of your contacts. Dualar
- The objective is to offer services adapted to their expectations which will allow them to project themselves into the implementation of their event project within your establishment or with your services.
- It is only by analyzing the feedback and performance of your emailings that you can improve effectively!
4. The quality of your database
Another good reason to check your emailing results: the quality of your email databases.
You can analyze the reliability of your contacts by tracking the following two indicators: Digital Marketing Agency Mohali the completion rate and the bounce rate.
- The success rate should approach a value of 90 to 95%. If you have a number below, it may mean that your email database is of poor quality or too old and that cleaning is required.
- Be aware of your contacts’ address changes and update your database as often as possible.
- Do not hesitate to requalify the email address of your contacts when you have the opportunity.
- It is therefore necessary to prevent your emails from arriving as spam, by taking care of the structure of your messages.
- A message consisting only of images will have a high chance of ending up in spam.
By analyzing your performance, you avoid being quarantined or blacklisting your newsletter sending tool. This is why, in order to avoid any risk and a drop in your performance, Digital Marketing Agency Mohali it is best never to buy email databases. It is recommended to carry out actions to recruit new contacts by renting databases from companies linked to the organizers such as Bedouk, in order to integrate into your database all the contacts who would have converted the emailing campaign concerned.
