What to monitor to maintain website and ways to do it properly

In today’s world, the Internet plays a crucial role for any business. But just having a website is not enough. To get the most out of a company’s online presence, you need a website that works like clockwork. And to do this, it is important to keep it stable and constantly monitored. And first of all, you need to keep an eye on such website metrics as uptime and web page load speeds as well as on overall website accessibility.

What is uptime?

Website uptime is the time during which the server is able to work without interruption, that is, from the time of startup until the reboot. Server uptime is measured as a percentage of the calendar year. Of course, ideally, the uptime is 100%. But this is only ideal. At least once a year on the server (as well as on the website) are technical works. Yes, and the system from time to time needs a restart. That is, albeit small, but down time will always be. So it’s important to aim at at least a 99.99% uptime percentage rate.

What is website loading speed?

Even now, when Internet speeds at most providers exceed 100 Mbit/s, and mobile operators are developing 5G, the issue of website loading speed is still relevant. This parameter significantly affects conversion, bounce rate, traffic, and other important business KPIs. All researchers agree that the optimal loading time is 1.5 to 3 seconds. And these are main disadvantages of a slow website, relevant to both desktop and mobile versions:

• A 0.1-second loading delay reduces conversion rates by 7% (according to Akamai research).
• Customers leave for competitors – it’s easier for them to go back to the search engine and choose the next website.
• Users are less likely to return to the website. Google says that negative user experience reduces the likelihood of a repeat purchase by 60%. True, we’re talking about mobile versions.
• Loading speed affects a website’s ranking in search engines. If the website takes a long time to load, the search engine robot may not have time to fully index it.

Ways to maintain website uptime, loading speed and accessibility

Every webmaster of any skill level should have a variety of tools. And this is vital if you have a lot of websites to monitor and you need something to help with that. Also, you need to have something powerful enough to do everything without any problems. And there is one set of tools that will allow you to do all this – HostTracker.

 In general, this is a set of tools that includes a huge number of useful and automated checks that will greatly help every webmaster. Subscribing to this toolkit provides access to a 30-day free trial. It will make literally all automated services available for a certain period, which will allow each new user to test its capabilities.

All services are supported by one of the most powerful functions – the built-in notification system. This system allows users to set up and configure instant alerts. Because of this, this feature will only notify you of any problems that it deems to be clearly dangerous. It uses deep integration that allows you to send messages through almost any available messaging platform.

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