Here Are Some Real Digital Marketing Case Studies To Inspire You!
We’ve published a variety of articles that cover different marketing strategies and how-tos.
In our Facebook advertisement examples blog post, we highlighted 7 of our customers ‘ most profitable Facebook ads…
…and we dissected the ads to highlight the factors that buy twitter followers uk made them successful.
It was clear that you guys did find this post useful.
In this article we’ll follow the same format, however, we’re not constricting our examples only to Facebook.
Today we’re going to go through some of our best examples of digital marketing, using eight real client cases.
Let’s get started!
Digital Marketing Case Studies From Our Clients
- Moto Trax
- Royce Chocolate
- Fox Cities Real Estate
Case Study #1: Moto Trax
The first case study in our list of case studies in digital marketing can be found at Moto Trax.
It’s a company that makes snow bikes therefore he offered products for a particular market.
We handled SEO as well as social media marketing, PPC, as well as website requirements for them.
- SEO, Website, & PPC
We helped them get 78 first-page Google rankings which brought in 77,000 additional clicks on their site and $96,664.98 in revenue in five months.
There’s an enormous amount of information to digest and so let’s begin at the beginning of the SEO procedure.
SEO refers to the method to ensure that your site is in the upper ranks of Google’s natural Google result page for search.
It happens when someone type into a keyword or search phrase that is pertinent to your business.
For instance, if a person does a search for “atlanta social media management company” on Google, Bing, or Yahoo! (or any search engine). )…
…then the website that is engine-optimized and the most suitable for the phrase will become the initial organic search result.
Then we helped them to appear at the top of Google results for 78 key words.
Today, SEO is generally an ongoing process, often it takes 12 months or more to get the first results.
The key factor in getting these results so fast was the site’s long-standing history and age.
Our client was already established as some authority on the internet over the course of 5 years, but was performing SEO incorrectly.
The team of ours was successful effectively participate in:
- Restructure their website,
- create a plan of action that includes the optimization of off-page pages, and
- Search results that drive the top results.
We also performed additional services on their behalf, that we’ll talk about in a minute…
…SEO was a major element of our plan due to how they conduct business.
Since their offerings were particular and unique it was logical to place their company before people who were seeking those particular terms.
We did that with the results of our SEO as well as PPC services accomplished for them.
Take a moment to think about your company.
Does the issue your company resolves, or is the answer your product or service offers something that consumers Google frequently?
If you think you’re right then you can verify this that by using Google Keyword Planner (it’s free!) to determine exactly how frequently each search term is used in a month.
For now we’d like to emphasize that while SEO generally is an approach that is long-term…
…that isn’t going to stop you from beginning the process if your target audience is online on Google looking for the services you have to offer.
- Social Media
In the case of the social media platform we have provided for Mototrax It’s important to remember that you’re still able to concentrate on a certain cold target through social media.
However, it’s not certain that they’re actively looking for products or services the moment you hand out the advertisement to them.
On that note Let’s take a examine the social media marketing that we carried out for them to find what was successful.
We got more than 49,000 Facebook page likes and more than 205 thousand videos viewed, and 1,718 leads for $2.00 per lead, derived from advertisements on social media.
So , how did we go about this? And what did we do to make it work?
In order to answer the first question, we utilized specific, objective-focused ad campaigns to drive its marketing channels.
We ran a page-like ad campaign…
…that resulted in the number of Facebook page likes to $0.19 per like. That’s lower than one quarter for each like!
We ran a video views campaign…
…that resulted in more than 205K video views for $.001 for each video viewing.
We utilized our post engagement program to increase the quality of their content…
…and you can get more than 300,000 engagements for $0.01 every engagement.
Then, we conducted an enlistment campaign…
…to obtain more than 1700 leads, at a cost of just $2 per lead.
We’ve discussed this in earlier posts, but the objective selection is vital since they’re optimized based on goals.
Thus, a video views campaign is designed to display your advertisement to the people in your targeted audience that would most likely view your video.
However, if you target the same group of people with an ad that resembles a page…
…the advertisement will be sent to those within the audience that are most likely to be interested in your site.
All of this is controlled by Facebook’s AI and the behavior patterns of users on the platform.
We thought it was essential to showcase every single campaign we ran.
It’s because all too often, we find entrepreneurs who are brand new to advertising and begin running campaigns to engage customers…
…when the only thing they really need is the completion of lead forms on websites.
The reason why each of these campaigns succeeded is due to:
Our client had the money to fund their needs our client had the funds to fuel them
We were looking at every aspect of the funnel for marketing.
Our client racked up more than $18,000 over the course of five months and was pleased to spend that much given the results.
If you’ve read any of our posts on the marketing funnel There’s:
- an awareness phase
- the engagement phase or the an engagement phase, or
- a conversion phase
…that your target audience typically has to pass through to be a potential customer.
Video views, page views and likes on our campaign made them more visible to their brand…
…that can later be used to target further engagement from their new followers, and ultimately convert these into lead.
If you’d like to learn more about these results, go to our site after this.
Before we dive into the case study number 2…
…we would also like to invite you to take a look at our latest social media ads training course to increase your knowledge of the field of social media marketing.
Case Study #2: Royce Chocolate
The next case study in our list of case studies on digital marketing is for a well-known chocolate brand that comes from Japan.
We assisted Royce Chocolate generate a 225.25 percent return on investment with PPC.
We recorded 287 conversions which resulted in $13,686.90 in income.
For a bit of background on the business, they were named the most popular present item in Japan’s culture of gift-giving.
However, after a couple of years the products were offered in 14 countries including the U.S.
We were hired to help them increase their brand’s visibility and sales online through Google Ads.
Like what we discussed concerning SEO in the last instance…
…PPC is another option to ensure that your website is on the first page of results of any phrase you believe to be relevant.
The major distinction is that with PPC you pay Google directly for the space, which is seen by visitors with an “Ad” symbol next to your site.
It’s a faster way to be at the top of results…
…but the limitation is that it always requires money to fuel it. Once you cease making money from clicks it stops being seen there.
However it’s often an excellent option for a temporary way to drive immediate sales and to get cash flow flowing…
…while you are working on the more sustainable strategy like SEO.
The Royce’s Chocolates, they spent $4,208.14 and earned $13,686.90 to pay back! So let’s look at the way we made it.
We broke down their campaigns:
- using a variety of keywords,
- with various match types
…based on the most searched-for terms we discovered during the keyword research we carried out prior.
The match types we employed in the campaign are no more accessible.
The match types currently available include the broad match or exact match.
This is Google’s case for the term “lawn mowing service.” 3 words, one keyword.
If you choose to use “broad match” targeting, your ad will show up when similar searches are conducted like lawn aeration or other services.
It’s probably the least popular option to employ because of its sloppy in its targeting.
A Phrase Match ad will only be displayed in the event that the search query has the wording of the keyword.
For example, “lawn moving service near me” or “hire company to mow lawn.”
This is the type of match which replaced the Broad Match Modifier which is the match type we used in the campaign of Royce.
Then, we provide Exact Match. Exact Match, where your advertisements will only show when searches have the identical meaning to your keyword like:
- “lawn mowing service”
- “grass cutting service”
This was our introduction to PPC match types for you.
In this post we want you to know that we have tested a variety of key words…
…in in addition, we tested Broad Match Modifier as well as Exact Match to drive the results we obtained with Royce’s Chocolates.
They were among the most popular advertising we saw that led to their two87 converts…
…sending them directly to the shop page to view the selection of chocolates that they were promoting.
Let’s take a take a look at an PPC case study of an individual from a completely different business.
Case Study #3: Fox Cities Real Estate
The next one on our list of case studies in digital marketing will be Fox Cities Home Buyers is a business based within Wisconsin, USA.
They purchase homes and pair sellers with real estate professionals, and aid people in selling their property.
They contacted us for assistance in their Google advertisement.
We got 95 conversions with them for $16.05 for each conversion…
…which is not much when you compare it to the profits made from any closed lead in real estate.
We used a similar method by testing many keywords, and then tested them using BMM match type, BMM match type and the exact match type.
These were the ads that had the highest performance.
Every single one of them addresses issues that relate to their intended market, for example:
- quick closings,
- selling your house in just 7 days
- No fees, and
- no appraisals.
The use of language that is attractive for their intended audience, not only increased the number of visits to their site as well as helped get the right type of leads.
People who are looking to purchase a house aren’t likely to go to those buy 500 twitter followers uk advertisements that start by “selling your home”, and that’s precisely what our client was looking for.
Our ads led to nearly an increase of 40% in its conversion rates.
For more information on strategies for how to market your property in the Real Estate Market, make sure to check out this article the next.
