Picture this, you are a major brand in the US with a market presence covering the whole country. But you want to increase the foothold and target to start your marketing campaign with New York. How should you go about that? Try Influencer Marketing using an influencer marketing agency in New York.
Reasons why brands in New York rely on influencer marketing
On average, a company makes between $5.20 and $18 for every $1 invested in influencer marketing. That’s a tremendous return on investment. This is why influencer marketing is expected to continue to grow in popularity. In this article, let’s see the 8 reasons why brands in New York rely on influencer marketing.
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Influencers drive sales
Isn’t it true that the purpose of all marketing initiatives is to increase sales? Influencers are excellent at generating sales. When an influencer shares live content on a company’s products and services, many firms see an immediate increase in traffic and conversions. Sales continue for many weeks after the live event as more people visit the influencer’s page.
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An influencer’s content is extremely powerful.
Influencers are like mini-publishers who are very good at what they do. They understand how to engage their audiences and elicit the desired response. They can act as expert public relations representatives for your company.
Gaining the trust of your target clients is maybe the most difficult aspect of introducing a new product or service. Because their following trusts the influencer, the procedure is simplified for you.
When you combine this trust with interesting content, you’ve got yourself a winning marketing campaign. But there’s a word of warning. Always seek permission and consent from influencers before sharing or repurposing their content or drawing up a likewise contract.
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They specialize in brand awareness.
Influencers are known for their prowess in raising a brand’s awareness. When it comes to content creation, this is their main focus. They’re so skilled at it that if you do some digging, you can discover influencers talking for nearly an hour about a single product.
Even the developer of a product may find it difficult to commit to a one-hour presentation about it. The monarchs of public relations are influencers. To reach the proper people, make sure you look for relevant influencers in your niche.
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Influencers help your brand connect with Millennials and Generation Z consumers.
Millennials are increasingly favouring digital media and are contributing to its popularity. In today’s digital-first environment, influencer marketing is almost vital if you want to appeal to the Millennial or Gen-Z market. Attracting customers from these groups adds significant value to your business and gives you access to one of the most lucrative populations with spending potential.
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Influencers are trendsetters.
You can create a campaign around an influencer’s review of your exciting new product to highlight your business. Influencers are the go-to sources for fresh product knowledge in their field. Audiences appreciate and frequently worship the perspectives of the influencers they follow, whether it’s in fashion, gaming, beauty, or fitness. One of the reasons influencer marketing is so powerful and effective is because of this.
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Long-Term Benefits from Influencer
Influencer marketing, like SEO, is a long-term strategy. You shouldn’t anticipate a significant rise in sales from a single influencer post (unless that influencer is Kylie Jenner, maybe). Influencer marketing should be viewed as a long-term approach based on relationship building rather than a one-time push by brands. It takes time to build trust between your company and your customers, and the same goes for influencers and influencer marketing.
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Influencers drive conversions
Influencers have a natural capacity to steer their audiences toward a brand’s products or services. As previously said, consumers are increasingly turning to influencers for advice on which products or services to purchase.
Nearly half of today’s consumers rely on ‘influencer’ recommendations, and a staggering 40% of respondents say they bought something after seeing it pushed or recommended on Instagram, YouTube, or Twitter.
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Influencer marketing has a high ROI (return on investment)
According to Mediakix, 89 per cent of marketers believe influencer marketing has a comparable or higher return on investment than another channel.
Many marketers are hesitant to use influencer marketing in their campaigns because they don’t know how to calculate the return on investment.
How New York influencer marketing agency helps brands
An influencer marketing agency in New York will manage your campaign from end to end and bring in proper ROI along with its measurements.
Lead generation has changed dramatically in recent years, as social media’s role in connecting brands with customers and clients has increased dramatically. Consumers may express interest in your company and the items or services it offers through social media since it gives an accessible platform and a simple manner for them to do so.
Most social networks now have advertising formats that are specifically developed and geared to collect leads and assist brands in increasing their online traffic as well as their social media presence. These are the 8 reasons why brands in New York rely on influencer marketing.
